Our founding

Shiffonz was founded in 2003, when our two founders noticed a niche within the fashion market for high quality garments at low prices.
Having revolutionised the world of fabrics with extensive research and development into the highest quality, latest fabrics and production, the Shiffonz collection was first launched and introduced to the market through large independent retailers, now we have three stores around the country and ship our collections internationally to our customers.


The Niche

Feb 2003

Our Shiffonz founders noticed a niche in the market for high quality garments at low prices.

Introducing shiffonz

Mar 2003

Shiffonz was founded and our first collection was introduced to the fashion market.

Feb 2017

Launch of the ivana collection

The Ivana collection was launched when a niche for luxury Eid garments was spotted by our team.

This collection has grown year upon year providing luxury outfits for both women and kids.

The opening of our first store (London)

Apr 2017

On the 10th April 2017, we opened our first store in London, Green Street.

The opening of our second store (Birmingham)

May 2017

On the 25th May 2017, we grew the brand further and sucessfully opened our second store in Birmingham, Stratford Road.

The Launch of our website

Dec 2017

On the 20th of December 2017, we launched our website and started omni-channel retailing. This included shipping and delivering our collections internationally.

Aug 2018

Asian Lifestyle Expo Fashion Show

In August 2019, we exhibited in the Asian Lifestyle Expo fashion show event at the Trafford Centre in Manchester, to showcase our latest collection.

Our first TV AD Campaign

Dec 2018

In December 2018, we launched our first TV advertisement for our annual sale on Colours TV and GEO TV.

Oct 2019

Our second TV AD Campaign

In October 2019, we became the main sponsors of the series “Choti Sarrdaarni”, launching our first TV advertisement campaign on Colours TV.

Nov 2019

The Launch of our Bridal and Groom collections

In November 2019, the Shiffonz catalogue grew further and we launched our new Bride and Groom collections.

Feb 2020

The opening of our Third store and HQ (Bradford)

On the 1st February 2020, the Shiffonz brand grew further and we launched our third store and HQ in Bradford, Leeds Road.